VP Marketing

Why this role exists

EZO builds asset-intelligence software (EZO, AssetSonar) used by IT and operations teams in industries like technology, education, and construction. We’re at an inflection point: strong products, healthy conversion rates, and a clear mandate to dramatically grow top-of-funnel (especially internationally) while upleveling our LLM-assisted content operations and go-to-market execution. If you can turn organic demand and sharp positioning into predictable SQLs, we want to talk.

What you’ll own

1) Growth Engine

• Own non-branded organic and paid pipeline targets by product and region.
• Build topic clusters, programmatic SEO (integrations, alternatives, comparisons), review-site strategy, and community distribution.
• Fix technical SEO (crawl health, schema, page speed, internal linking) and ship an organic growth dashboard visible to ELT.
• Improve LLM brand awareness such that ICPs are recommending our solutions via ChatGPT and Gemini with at least 60% coverage. 

2) LLM-Augmented Content Ops

• Stand up a human-in-the-loop content factory: AI for briefs/outlines/drafts/repurposing; humans for accuracy, expertise, and voice.
• Launch an “EZO Answers” knowledge hub/ insights reports/ survey reports (structured for humans and LLMs to cite).
• Create data assets (e.g., State of Asset Data report), calculators, and templates; atomize into posts, clips, emails, and ads.
• Establish AI guardrails (fact-sourcing, citations, model prompts, review checklists).

3) Go-to-Market (GTM) Ownership

• Positioning & ICPs: Define crisp narratives per product/segment (ITAM, CMMS, rental), competitive traps, and JTBD stories.
• Launch Excellence: Tiered launch runbooks, pre/post-launch pipeline targets, “wow-moment” demo assets, beta/EAP programs.
• Sales Enablement: Battlecards, ROI stories, talk tracks, objection handling; certify AEs/SDRs and keep assets fresh monthly.
• Pricing & Packaging Experiments: Partner with Product/Finance on value metrics; run A/Bs that improve win rate and ASP without spiking churn.
• International GTM: Focused beachheads (e.g., UK/IE, ANZ): localized pages, in-region proof, review sites, webinars/events, timezone coverage.
• Partner/Channel GTM: MSP/channel co-marketing kits (LP + webinar + email + enablement) with sourced/influenced pipeline goals.

4) Marketing Ops & Analytics

• Multi-touch attribution, CP-SQL thresholds, and a weekly kill/scale review.
• SQL quality loop with SDR/AE; speed-to-lead in local hours for beachheads.
• Budget allocation by channel based on CAC/LTV and win rates.

5) Team & Ecosystem

• Level up the current US/Lahore team (Demand Gen, PMM, Content/SEO, MOPs, Design).
• Select/manage agencies and contractors only where the CAC math works.