Senior Product Marketing Manager

EZO seeks an experienced product marketing team manager to guide growth and success for our leading-edge, asset-driven operational management solutions. Thousands of organizations across the event management, construction, equipment rental, healthcare, manufacturing, transportation, non-profit and education industries use our products to streamline operations and increase profitability. Our software brings assets under control, ensuring they are in the right place, at the right time, and always delivering maximum value. 

The EZO marketing team connects our products with operations teams’ needs to delight users. From discovering unique insights into our customers’ needs, positioning products, telling stories, writing compelling content, executing campaigns, to generating leads and helping organizations through their purchasing decisions, the team is all about generating growth for EZO by creating value for customers.

What you’ll be doing as Product Marketing Senior Manager:

• Act as thought leader within the organization and an advocate for product-driven revenue generation strategies and tactics – holistically, from product capabilities through demand generation and deal close rates
• Manage a team of product managers and associates to measurable OKRs each quarter, as well as mapping to product team revenue targets
• Help set the direction for and provide leadership to digital, content marketing, and social media efforts
• Manage the development and communication of actionable GTM strategy, including market segmentation, ICP, competitive landscape, short/long term growth opportunities, and winning marketing/sales tactics
• Own product messaging and positioning, across all products
• Ensure the timely development of sales enablement tools and support partner initiatives
• Launch new features and capabilities to market, providing cross-functional leadership
• Partner with product management, sales, and customer success to provide significant input into product roadmaps
• Ensure delivery of a variety of campaigns and webinars, as well as create customer stories and videos in conjunction with our content team

• Help drive success through existing new channels to target segments to boost lead quality and quantity

Requirements:

• 5+ years in a marketing role in software or related technologies
• 3+ years of software product marketing experience, SaaS preferred
• 2+ years team management experience
• Strong verbal and written communication skills
• Demonstrated cross-departmental leadership and influencing skills
• Experience in developing successful GTM and product launch plans
• Agile development process experience preferred
• Global marketing experience preferred
• Eastern and Central US time zones only – Eastern preferred